PGA TOUR
The PGA Tour brings people together by pitting them against each other.
We created PGA PLAY, a mobile fantasy golf game to help PGA fans have fun with their groups between holes.
Then we advertised it around the course.
App Walk-Thru
Register your group members for PGA PLAY before your visit to a PGA tournament, and personalize your wristbands.
Bet against your pool of group members on stuff like longest drive, first eagle, or how badly Rickie Fowler is gonna cry today, and add the stakes of your bet.
During the tourney, winning bets can use their wristbands to redeem real prizes at our merch table.
While you’re betting within your group, you can also pit your group against others at the tourney or online at home for even bigger prizes.
OOH
On the Course
Bathroom Stall
Concession Stand
Merch
Champion Thumbs glove
Albatross hat
W sock
L sock
Custom Loser Balls with your group loser’s face
Facebook Wall of Shame
AD: Lauren Acampora